| Bluestreak is a multi-channel marketing technology and services provider, offering a powerful third party ad server, along with strategic marketing programs and services from customer acquisition through retention.
Bluestreak takes privacy very seriously. The following discloses our privacy practices for our company web site located at www.bluestreak.com (the "Web site"). By using the Web site, you signify your assent to this Privacy Policy. For more information about how our ad serving tools may impact your privacy, please visit the IonAd Privacy Policy.
What type of information is collected on the Web site and how is it used?
Bluestreak collects two types of information on this Web site: Personally Identifiable Information and Non-Personally Identifiable Information.
Personally Identifiable Information
Personally Identifiable Information is information that can be directly associated with a specific person or entity, such as name, postal address, or email address. Bluestreak collects Personally Identifiable Information from visitors to this Web site when they voluntarily provide us with their information via a web form on our Web site, when corresponding with us via email, and when visitors ask to receive our email newsletter or similar correspondence from us. It is not necessary to provide any Personally Identifiable Information in order to simply browse our Web site.
If you provide us with your Personally Identifiable Information, we generally try to limit our use of that information to the purpose for which you provided it. For example, if you send us an email asking a question, we will keep whatever information you provide only for as long as it reasonably takes to answer your question.
Non-Personally Identifiable Information
Bluestreak gathers Non-Personally Identifiable Information, including how many people visit this Web site, the time and date of a visit, a visitor's IP address, and the type of browser a visitor used while visiting. None of this information is used to identify anyone personally. We generally use the Non-Personally Identifiable Information we collect for the purposes of site administration and diagnostics.
How do I exercise my privacy choices? How do I opt-out?
Bluestreak considers the right to one's privacy choices to be extremely important. We offer visitors to this Web site several ways to opt-out.
IonAd - Ad Serving
BlueStreak's IonAd manager ("IonAd") is designed to help our customers ("Customers") deliver and track online advertisements. You may exercise your choices by clicking on the buttons below to "opt-in" or "opt-out". By opting-out, you are accepting a generic cookie that notifies the IonAd server that you do not want to be uniquely identified. Please note that if you change your computer, change your Internet browser (e.g., from Internet Explorer to Firefox) or delete all your cookies, you will need to renew your opt-out choice. Please also note that opting-out will not cause you to see fewer pop-ups or other types of online advertisements.
Opt out of web cookies
In addition, most Internet browsers give you the option of blocking all cookies. For more information, please check your browser's documentation.
For more information about IonAd, please visit the IonAd Privacy Policy.
How may I access or update my Personally Identifiable Information?
Bluestreak will make every effort to provide you with access to your Personally Identifiable Information collected via this Web site so that you may review, update or correct that information. To protect your privacy and security, we will also take reasonable steps to verify your identity before enabling you to view your data and/or make corrections. If you have submitted Personally Identifiable Information to Bluestreak via this Web site and would like it removed or modified, please contact us at privacylist@bluestreak.com. We will use reasonable efforts to comply with your request.
When can my information be disclosed to third parties?
Bluestreak may use third parties to process information about you. If we do, we will require that they comply with this Privacy Policy and any other appropriate privacy and security measures.
We reserve the right to disclose information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or other legal process. BlueStreak also reserves the right to share information in connection with the sale, merger, consolidation, change in control, transfer of substantial asset, or reorganization or liquidation of our business, but will take reasonable steps to ensure that the information shared is used in a manner consistent with this Privacy Policy.
What is your security policy?
The security of your information is important to us. We follow generally accepted industry standards in order to protect the information submitted to us, both during transmission and once we have received it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
How do you communicate changes to this Privacy Policy?
Bluestreak reserves the right to change, modify, add, or remove portions of this Privacy Policy at any time. If we make any material changes to this Policy, we will post it on this Web site. You should visit this page from time to time to review the then-current Privacy Policy because it is binding on you. Any material change to this Privacy Policy shall apply only to information collected following the change.
If you wish us to inform you of any changes, please send a blank e-mail to privacylist@bluestreak.com.
How do I contact Bluestreak?
We welcome any questions and comments about privacy. Please feel free to contact us at:
Bluestreak
Attn: Privacy Officer
311 Arsenal Street
Watertown, MA 02472
Alternatively, you may send us an e-mail at privacylist@bluestreak.com.
This Privacy Policy is Effective as of July 15, 2006. |